Lomen

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Lomen vs Google Analytics

Google Analytics can do almost anything, once it is set up. Lomen does less, on purpose. Here is where each one is the better pick.

Google Analytics is the default for good reasons: it is free, very deep, and wired into Google Ads, Search Console and BigQuery. It is also a lot of tool, and it sets cookies. Lomen makes the opposite trade: cookie-free counting, four tabs instead of dozens of reports, AI that tells you in plain words what changed, and your income on the same chart as your visitors.

Lomen is the better pick
5
About even
1
Google Analytics is the better pick
1

Visitors and income · last 30 days

Sample data
$1,092earned today

17 Oct

Unique visitors235Income$832.81
4 Oct14 Oct23 Oct2 Nov
Unique visitorsIncome

Lomen AI

Sample answer

Why did I earn more last weekend?

Saturday had fewer visitors than your weekdays, but it was your best sales day of the month. Fewer people came, but more of them bought, so the quiet day on your traffic chart was not a quiet day for your income.

Written from the demo site's sample data. On your account it reads your own figures.

Compare Lomen alongside Google Analytics

  1. 1. Keep your Google Analytics setup as it is.
  2. 2. Add Lomen's one-line script beside it. Both count independently.
  3. 3. Compare for a week or two, then keep whichever answers your questions.
Open the live demo, no account needed
PriceAbout even
LomenFree during the beta. Paid plans are planned, priced by traffic from $8 a month for 10k pageviews
Google AnalyticsFree. Google Analytics 360, the enterprise tier, is sold separately
Cookies and consentLomen's edge
LomenNone: visits are counted without cookies, and IP addresses are never stored
Google AnalyticsSets first-party cookies, so in the EU it usually needs a consent banner, and visitors who decline are missing or estimated
Setup and learning curveLomen's edge
LomenOne script tag and nothing to configure: four tabs, written in plain words
Google AnalyticsPowerful, with a lot to learn: events, reports, explorations and many settings
A chat you can ask anything about your own figuresLomen's edge
LomenYes: a chat that answers questions about your own figures in plain words, with a confidence level
Google AnalyticsGenerated insights summarise the biggest changes since your last visit, rather than answering a question you ask
Revenue with no events to sendLomen's edge
LomenIncome from Stripe, Shopify, Lemon Squeezy, Polar and Paystack drawn on the same chart as your visitors
Google AnalyticsEcommerce reports built from the purchase events your site or store has to send
Ask your analytics from Claude, Cursor or other AI toolsLomen's edge
LomenYes, through Lomen's MCP server
Google AnalyticsYes, through Google's own MCP server, which you run on your own machine
Google Ads, Search Console and BigQueryGoogle Analytics's edge
LomenNo
Google AnalyticsYes, built in

Google Analytics details come from support.google.com/analytics as of October 2026. "Not listed" means we could not find it there, not that it is missing. Prices and features change; if something here is out of date, write to micromacka@outlook.com and we will correct it.

Choose Lomen if

  • You would rather not set analytics cookies or ask visitors for consent to be counted
  • You want answers in plain words, not a reporting tool to learn
  • You sell through Stripe, Shopify, Lemon Squeezy, Polar or Paystack and want income on the same chart as visitors

Choose Google Analytics if

  • You run Google Ads and want conversions to flow back into your campaigns
  • You rely on events, funnels, audiences or custom reports
  • You want your raw data in BigQuery
  • You need it to be free, now and later

See it on your own traffic

One script tag, about two minutes, free while Lomen is in beta. Or look around the live demo first.

Join the free beta Open the live demo